Educate your customers before they buy
Turn More Paid Clicks Into Buyers
Static ads can create the click. But when visitors land directly on a product page, they may not have enough information or belief to buy.
We build static-ad-to-advertorial funnels that educate the visitor, handle objections and prepare them before they reach your product page.
Built specifically for ecommerce brands running paid social traffic.
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Static Ad We build this
One strong angle earns the click
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Advertorial Pre-Sell Page We build this
Educates, handles objections, builds belief
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Product Page
Receives a prepared, pre-sold visitor
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Purchase
The click becomes a customer
01 — The problem
The Click Is Only Half the Job
Most ecommerce ads have only a few seconds to create interest.
A product page then has to explain the product, build trust, answer objections and close the sale at the same time.
That is a lot to ask from one page.
An advertorial creates an educational step between the advertisement and the product page, giving the visitor more context before asking them to purchase.
The ad creates curiosity
But there is not enough space to fully explain the product.
The product page asks for the sale
Before every visitor understands why the product matters.
The message gets disconnected
The angle that earned the click may disappear after the visitor lands.
02 — The approach
One Message From Ad to Checkout
We build the advertisement and advertorial around the same customer problem, desire or objection.
The result is a more connected journey from the first impression to the product offer.
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Create the angle
We identify a compelling problem, desire or objection that can earn attention.
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Build the static ads
We turn the angle into clear, scroll-stopping static ad concepts.
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Build the advertorial
We continue the same message through a pre-sell page that educates the visitor and leads naturally into the product.
In practice — one angle, start to finish
From Scroll-Stopping Ad to Pre-Sold Visitor
Here is the shape of it: a static ad built on one strong angle, and the advertorial pre-sell page the click lands on — where the visitor is educated before they ever see the store.
03 — What you get
Your Complete Ad-to-Advertorial Funnel
Everything required to test one connected acquisition angle for one product.
One product. One clear angle. One complete funnel ready to test.
- Static ad concepts
- Advertising hooks
- Static ad copy
- Visual directions
- One complete advertorial
- Mobile-first page design
- Ad-to-page message matching
- Product-page transition strategy
- Tracking-ready implementation
- Two revision rounds
- Delivery within 10 business days
04 — Who it is for
Built for Products That Need More Explanation
Advertorial funnels work best when customers need education, proof or objection handling before they are ready to purchase.
- Beauty and skincare
- Supplements and wellness
- Personal care
- Pet products
- Functional food and beverages
- Home and lifestyle products
- Products with a new or unfamiliar mechanism
- Products with strong customer objections
This is not designed for every ecommerce product. The call is used to determine whether an advertorial is appropriate for your offer.
See What an Advertorial Funnel Could Look Like for Your Product
Book a short call to discuss your product, current advertising and whether a pre-sell page could improve the journey between the ad and the product page.
No generic agency pitch. We will focus on your product, your current funnel and whether the model makes commercial sense.