We Build Static-Ad-to-Pre-Sell Funnels on a Performance Basis
We create the static ads and conversion-focused listicles or advertorials that bridge the gap between the click and your product page.
No fixed monthly retainer. We build and iterate on an unlimited number of funnels as you scale.
01 — Why this matters
The Bigger You Scale, The Colder Your Traffic Gets
More ad spend means reaching people further from the sale. Direct-to-product-page funnels get weaker exactly when you need them to get stronger.
Traffic gets colder as you scale
New audiences don't know your brand. They're less problem-aware, less solution-aware, and nowhere near ready to buy the moment they click.
The product page is asked to do too much
Sending cold clicks straight to a PDP leaves too much unsaid — it has to educate, build trust, handle objections and close, all at once.
Testing long-form VSLs gets expensive fast
Producing a full video sales letter for every angle is slow and costly — before you even know which message actually works.
Test the Message Before You Scale the Spend
Static ads and listicle-style advertorials let you test, educate and bridge the gap for a fraction of the cost of a VSL — so by the time you scale spend, the message is already proven.
Prove the angle first. Then scale with confidence.
02 — The mechanics
The Click Is Only Half the Job
Most ecommerce ads have only a few seconds to create interest.
A product page then has to explain the product, build trust, answer objections and close the sale at the same time.
That is a lot to ask from one page.
An advertorial creates an educational step between the advertisement and the product page, giving the visitor more context before asking them to purchase.
The ad creates curiosity
But there is not enough space to fully explain the product.
The product page asks for the sale
Before every visitor understands why the product matters.
The message gets disconnected
The angle that earned the click may disappear after the visitor lands.
03 — The approach
One Message From Ad to Checkout
We build the advertisement and advertorial around the same customer problem, desire or objection.
The result is a more connected journey from the first impression to the product offer.
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Create the angle
We identify a compelling problem, desire or objection that can earn attention.
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Build the static ads
We turn the angle into clear, scroll-stopping static ad concepts.
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Build the advertorial
We continue the same message through a pre-sell page that educates the visitor and leads naturally into the product.
In practice
From Scroll-Stopping Angles to Pre-Sold Visitor
Here is the shape of it: two static ad concepts testing different angles on the same product, and the pre-sell page the winning click lands on — where the visitor is educated before they ever see the store.
04 — What you get
Your Complete Ad-to-Advertorial Funnel
Everything required to test one connected acquisition angle for one product.
One product. One clear angle. One complete funnel ready to test.
- Static ad concepts
- Advertising hooks
- Static ad copy
- Visual directions
- One complete advertorial
- Mobile-first page design
- Ad-to-page message matching
- Product-page transition strategy
- Tracking-ready implementation
- Two revision rounds
- Delivery within 10 business days
Conversion lift calculator
How Much More Could Your Existing Ad Spend Generate?
Enter your current performance numbers to estimate the revenue impact of improving your website conversion rate — without increasing ad spend.
The amount you currently spend on paid advertising each month.
The average amount you currently pay for each advertising click.
Enter a CPC greater than zero.
The percentage of website visitors who currently complete a purchase.
The average revenue generated from each completed order.
The relative improvement applied to your current conversion rate.
A 20% lift applied to a 2.5% conversion rate results in a projected rate of 3.0% — not 22.5%.
Additional monthly revenue
+$16,667
At the same monthly ad spend, this conversion-rate improvement could generate an estimated +$16,667 in additional monthly revenue.
That is approximately +$200,000 in additional revenue over 12 months.
Additional annual revenue
+$200,000
Additional monthly orders
+167
Projected conversion rate
3.00%
Current vs. projected
Same ad spend| Metric | Current | Projected |
|---|---|---|
| Monthly ad spend | $50,000 | $50,000 |
| Monthly clicks | 33,333 | 33,333 |
| Conversion rate | 2.50% | 3.00% |
| Monthly orders | 833 | 1,000 |
| Monthly revenue | $83,333 | $100,000 |
| ROAS | 1.67x | 2.00x |
| Revenue | ||
| Orders | ||
| ROAS | ||
This calculator provides illustrative estimates based on the information and assumptions entered. It does not guarantee future results. Actual performance may vary based on traffic quality, product demand, pricing, creative performance, offer strength, website experience, attribution, and other factors.
See What an Advertorial Funnel Could Look Like for Your Product
Book a short call to discuss your product, current advertising and whether a pre-sell page could improve the journey between the ad and the product page.
No generic agency pitch. We will focus on your product, your current funnel and whether the model makes commercial sense.