We Build Static-Ad-to-Pre-Sell Funnels for E‑Commerce Brands
We create the static ads and conversion-focused listicles or advertorials that bridge the gap between the click and your product page.
No fixed monthly retainer. Our fee scales with the ad spend you choose to put through the funnels we build.
As you scale, we keep developing new angles, creatives and pre-sell pages.
01 — Why this matters
Why Direct-to-Product-Page Traffic Gets Harder to Scale
As you take an offer beyond its highest-intent audiences, more visitors arrive curious rather than ready to buy. They may still need to understand the problem, the category, or why your product is different before a product page can do its best work.
More of your traffic needs context
As you reach beyond the people already familiar with the category or actively looking for a solution, more visitors will be seeing the brand, problem or product for the first time. They can still become customers, but the funnel has more explaining to do before they are ready to buy.
A product page works best when some intent already exists
A product page can show the product, offer, reviews and proof. When the visitor is still unconvinced that the problem matters — or that this type of solution is right for them — the page also has to make the case from scratch while asking for the sale.
A VSL is an expensive place to discover a weak angle
Long-form video can work extremely well, but every new VSL is a serious production commitment to one message. If you are still figuring out which problem, promise or hook customers respond to, you can spend a lot of time and money producing around an angle that was never strong enough in the first place.
Find the Angles Worth Investing In
We build static ads and matching pre-sell pages around distinct customer angles. This gives your paid-media team a faster way to compare different problems, promises, hooks and sales arguments before committing heavier production or significantly more spend to them.
The results can then show which messages deserve more budget, which need a different execution, and which are not worth pushing further.
Find what works before putting more money behind it.
02 — The mechanics
What the Pre-Sell Page Adds
A static ad does not need to explain everything about the product. It needs to make one idea interesting enough for the right person to click.
The product page has a different job: show the product, the offer, the proof and give someone a clear path to purchase.
The pre-sell page sits between the two. It gives the idea introduced in the ad enough room to make its case before the visitor reaches the product page.
The ad introduces the angle
One problem, desire, objection, comparison or promise gives the customer a reason to stop and click.
The pre-sell page develops it
The page gives that idea more room: it explains the problem, answers the obvious objections and shows why the product is a credible solution.
The product page handles the purchase
The visitor reaches the product page with more context, so the page can focus on the product, offer, proof and purchase.
03 — The approach
How We Develop New Angles to Test
We start with the customer and the category, not a blank page. The goal is to find recurring pains, desired outcomes, objections, comparisons and buying language that can be turned into distinct ideas for the paid-media team to test.
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Find the customer patterns worth testing
We review customer feedback, competitor reviews, existing creative and relevant category conversations to identify the problems, desires, objections and comparisons that keep coming up.
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Turn those patterns into ad angles
The strongest patterns become distinct angles built around one clear problem, desire, objection, mechanism, comparison or promise. We can then create multiple static executions around the same angle rather than judging the entire idea from a single ad.
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Build the page that carries the argument forward
Each pre-sell page is built around the same idea introduced in the ad. Depending on the angle, that may be a listicle or an advertorial designed to explain the argument in more depth before the visitor reaches the product page.
The reason someone clicks should still be the argument they see after they land.
In practice
One Angle, Carried From the Ad to the Page
Both ads below are different executions of the same angle: old window AC units can make an otherwise modern room feel dated. Each ad approaches that idea differently, while the pre-sell page develops the same argument in more detail before introducing the product.
04 — What you get
Ongoing Creative + Pre-Sell Funnel Development
We do not stop after the first page. As you put more traffic through the funnels, we keep developing new angles, finished static creative and new pre-sell page concepts around the opportunities worth testing next.
We keep building as long as there are new angles worth testing.
No fixed monthly retainer. Our fee scales with the ad spend you choose to put through the funnels we build.
- Customer & category research
- New angle and hook development
- Finished static ad creatives
- Matching listicle or advertorial concepts
- Full pre-sell page copy + design
- New creative and page variations
- Iteration informed by campaign performance
Conversion lift calculator
How Much More Could Your Existing Ad Spend Generate?
Enter your current performance numbers to estimate the revenue impact of improving your website conversion rate — without increasing ad spend.
The amount you currently spend on paid advertising each month.
The average amount you currently pay for each advertising click.
Enter a CPC greater than zero.
The percentage of website visitors who currently complete a purchase.
The average revenue generated from each completed order.
The relative improvement applied to your current conversion rate.
A 20% lift applied to a 2.5% conversion rate results in a projected rate of 3.0% — not 22.5%.
Additional monthly revenue
+$16,667
At the same monthly ad spend, this conversion-rate improvement could generate an estimated +$16,667 in additional monthly revenue.
That is approximately +$200,000 in additional revenue over 12 months.
Additional annual revenue
+$200,000
Additional monthly orders
+167
Projected conversion rate
3.00%
Current vs. projected
Same ad spend| Metric | Current | Projected |
|---|---|---|
| Monthly ad spend | $50,000 | $50,000 |
| Monthly clicks | 33,333 | 33,333 |
| Conversion rate | 2.50% | 3.00% |
| Monthly orders | 833 | 1,000 |
| Monthly revenue | $83,333 | $100,000 |
| ROAS | 1.67x | 2.00x |
| Revenue | ||
| Orders | ||
| ROAS | ||
This calculator provides illustrative estimates based on the information and assumptions entered. It does not guarantee future results. Actual performance may vary based on traffic quality, product demand, pricing, creative performance, offer strength, website experience, attribution, and other factors.
See What an Advertorial Funnel Could Look Like for Your Product
Book a short call to discuss your product, current advertising and whether a pre-sell page could improve the journey between the ad and the product page.
No generic agency pitch. We will focus on your product, your current funnel and whether the model makes commercial sense.